The Digital Printing Revolution

Many people who work in marketing like to use hyperbole to make their services sound more enticing, and few words are as overused and cliche as "revolution." But in the case of digital printing, there really is no better word for it.

The digital printing revolution has been changing the face of the printing industry for over a decade. It has forced many companies to cut back their costs and some to go out of business, while others who have been more in step with the changing tide have been able to cash in on this new trend and propel themselves to the top. But before we get into this, we must take a look at history.Look how happy she is! That's because she saved hundreds of dollars on her digital color printing and copying with us.

Up in to the 1990s, the printing press went through many changes and evolutions. The machine responsible for most of the world's mass communication in the 16th Century would hardly be recognized by many offset printers today. Still, right up until the rise of the digital printer, the basic concept remained the same. Printing presses spread ink over wooden or metal plates with letters and numbers engraved on them, then the plates were "pressed" down onto a sheet of paper multiple times to create exact copies. Today's "offset" printers utilize this same concept.

Xerox revolutionized digital copying in the 1960s with photocopying. Decades later a further evolution of their device, the digital press, came into existence. The digital press has several basic features that differentiate it from its earlier predecessors:

  • Since there are no print plates being used, each copy can be different from the last, unlike with traditional printing methods
  • The ink or toner does not absorb into the paper, but forms a layer on the surface which is bonded to the substrate by heat or UV light
  • There is less waste in terms of chemicals and paper used, since no copies are required to bring it "up to color"
  • It is excellent for rapid prototyping or for smaller print runs, as there is no setup involved, thereby making the intial price very low

(from Wikipedia.org)

In the early days of digital printing, there was a stark difference between the quality of printing produced digitally and with offset. However in recent years that gap has been closing, and in many applications it is very hard to discern the difference between the two.

How We Do It So Cheap

If we had a penny for every time someone asked, "How come you're so much cheaper than my local copy center?" we wouldn't even need to be in business anymore! We exaggerate here of course, but it is a common question. Most people who need color copies trudge down to their local chain copy shop and pay way more money than they should be. Why? Two common reasons: 1) They don't know how much they could be saving, or 2) They're only getting a couple copies. Regardless which group you've found yourself in, you're probably paying upwards of 29 cents per color copy (often much, much more). Rest assured, those days are over!

There are a couple reasons we can share with you as to how we keep our prices so low.

  • We do all our orders through the website. We do not take walk-in business, and though customer service is ready and happy to help you with your order, the transaction still must be completed through the website.
  • We have a strong relationship with our vendors. Our company's origins date back to the 1980s, long before the digital priting revolution, and we've been carrying on with all the major printing vendors and building strong working relationships with them ever since.
  • We have a minimum order of $50. Taking smaller orders would slow down our efficiency and would ultimately make our products more expensive! Keep this in mind when placing your order; if your total is at $50, you may be able to get more copies for the same price, since our system automatically bumps any job up to the minimum order.